Category Archives: News
Usability: The basics, some tips & tools
In general, usability refers to how well users can learn and use a product (in this case a website) to achieve their goals and how satisfied they are with this. So usability is an important fact while building and maintaining a website. Despite this common knowledge among web-designers and web-masters, not all websites are living up to the standards of today.
Is this done on purpose? Just maybe when there is a tight budget and/or a deadline. But most of the time web-master make the most common mistake that the visitors know the website as well as he/she does. When you develop or maintain a website you know the website from top to bottom and inside out, and by this you can overlook things. What may be clear and easy to you could be a hard task for a first time visitor. Read More
Turning point: web vs newspapers
In the U.S., for the first time, more money goes to online advertising channels than to printed newspapers. The downward trend is probably going to continue.
Consumers in America spent on a day as much time online as they watch television. The media consumption behavior is changing and the advertisers are in pursuit. Research firm eMarketer shows how printed newspapers see their sales decline in favor of online spending. Read More