Category Archives: marketing
Turning point: web vs newspapers
In the U.S., for the first time, more money goes to online advertising channels than to printed newspapers. The downward trend is probably going to continue.
Consumers in America spent on a day as much time online as they watch television. The media consumption behavior is changing and the advertisers are in pursuit. Research firm eMarketer shows how printed newspapers see their sales decline in favor of online spending. Read More